There are several ways to accomplish your advertising goals online. First, you can buy standard, straightforward advertising that is placed in set locations, on a set number of websites or seen in a set number of results pages. You can buy banner ads, interactive ads and other smaller ads that are part of fixed web pages and on social media networking sites. You can also opt for the lower cost campaigns based on pay per click which can result in the lowest Internet advertising price overall.To be most effective, both in terms of new customers and in terms of actual cost, the smart e-mailer will use a combination of all of the various forms of Internet advertising available to them. If they are truly smart, they will use this multi-form approach to negotiate a better Internet advertising price in the process. Think of it as a buy one get one free possible approach to advertising costs- a good marketing firm will want to do everything that they possibly can to increase your profits and to keep you as a satisfied customer. Getting the best type of services for the best Internet advertising price should be the main goal.There are other factors that can influence your internet advertising price as well, including the use of affiliate marketing to accomplish some of your campaign, add on features that you use for your site and others. You can substantially lower your overall marketing budget by using affiliate links to get your name and information in front of even more people, but that has to be done carefully for the best success. You have to make sure that the affiliate that you are using will be mutually beneficial.The Internet advertising price should be reasonable for the campaign and the effort that is being put into it. If it is a straightforward ad meant to follow people to your website which was created and run by a different firm altogether, then your marketing service should not be charging the earth and moon. However, there are some firms that are all-inclusive and will not only help design, build and launch your site but will host it as well. These firms are the ones that ask for and should get the top dollars. The less effort that you have to put into your ad campaign the higher your Internet advertising price is likely to become.A final consideration to keep in mind: when your ad campaign is ready to go, who will do the monitoring to make sure that it is being as effective as possible? The technical answer should be that both the advertising firm as well as yourself, however, if the firm is checking stats, it will drive the final cost of your advertising slightly higher. Using such services should not stop you from checking your own statistics as well.